Migrate Ghost blogs to WordPress: Easy Guide 

Migrate Ghost blogs to WordPress: Easy Guide 


When Ghost was developed, their goal was to make publishing your first post as easy as possible. In 2012, the first attempt was made called a “one-click install” in version 0.4 of the platform. It made upgrading shockingly easy by using symlinks but left gaps in some cases, such as Node.js compatibility (which was only supported in the master branch at the time). Since then, our toolchain has become more mature and processes are much more streamlined. (Migrate Ghost blogs to WordPress)

The goal of the Ghost CMS team is to help you get started with Ghost. They have developed a package that’s easy, fast, and inexpensive to use – and the best part for you is that you’ll find everything on one page. Just click Install. With Ghost, you can easily set up and publish your first blog or website. No technical knowledge is required, and we have made it as easy as possible to get everything up and running on your custom domain.

To be clear, Ghost is generally a great software solution, but it can be difficult to get started, especially if you are not very knowledgeable about code and/or have a small budget. Most of the people are usually a big fan of Ghost’s simplicity and speed and have moved to write content exclusively in Markdown. 

What always irks me is that there’s very little third-party support for the platform, especially in terms of themes, and very little ability to quickly customize the content, create custom lists/galleries, etc., or reuse previously published content in different ways.

The CMS market has exploded since WordPress pioneered the category, and many new solutions have emerged that offer some great features that may be just what you need. If you want to create a great-looking website or blog, WordPress is the best choice. With its powerful, flexible features and ease of use, it’s perfect for getting your message out to the world. You’ll find all the tools you need to turn your website into an online showcase for you and your business. 

WordPress is the fastest, most powerful, flexible, and lightweight Content Management System (CMS) for creating websites or blogs. WordPress is both free and easy to use, so you have nothing to lose by trying it out. It provides a solid foundation on which you can build exceptional websites. The WordPress platform offers new customization options and is used by more than 25% of all websites, giving thousands of people room to grow.

WordPress offers an open plugin architecture to expand functionality, a fully customizable administrative backend, an integrated development environment, private hosting, and a streamlined upgrade path.

WordPress has outgrown its features, it’s not just a blogging platform anymore. It lends itself to corporate websites, e-commerce sites, creative portfolios, social communities- the possibilities are endless. It’s user-friendly, feature-rich, and security-focused. Best of all, it’s free. WordPress is backed by an active community of millions of people who constantly innovate and regularly host WordCamps where they learn directly from each other.

Why Migrate Ghost blogs to WordPress?

WordPress is based on PHP and is a powerful blogging platform that is free and open source. You have a choice between self-hosted WordPress or WordPress.com, which offers a paid hosting service. Compared to WordPress, Ghost uses NodeJS and offers both self-hosted and hosted options, similar to WordPress.

Since both platforms are open source and free, you have complete freedom to customize and monetize them to your liking. This makes them popular solutions for bloggers who can code (and even those who can not), and for businesses who want to provide a user-friendly blogging experience for their internal content publishers.

As far as basic blogging features go, WordPress and Ghost are identical, but that does not mean they are interchangeable. For comparison, here is what they have in common.

Blogging: Ghost and WordPress approach blogging very differently. The biggest difference between Ghost and other blogging platforms is that Ghost uses Markdown, which is essentially a shortened version of HTML. WordPress gives you a WYSIWYG editor, which is easier to use.

The WordPress editor is anything but aesthetically pleasing, but thanks to plugins, it offers a great balance between performance and usability.

Speaking of plugins, if you want to get the most out of WordPress’ blogging features, you’ll need several. If you do not use plugins like Yoast SEO, you’ll have trouble optimizing your posts for search engines.

Extensibility: While Ghost offers a growing number of themes on its official website and third-party marketplaces, that’s just a drop in the bucket in the vast ocean of WordPress themes.

Similarly, WordPress users can enhance their sites with the tens of thousands of plugins available online while Ghost Apps is still in development. Slack and Google AMP are the only two integrations available for Ghost at the time of writing.

WordPress should be used if and only if:

  • You do not just want a blog, you want a website that allows you to sell products online, create landing pages, and integrate new technologies quickly.
  • You prefer editing in WYSIWYG over Markdown.
  • If you use plugins, you can create your unique features.
  • Since the WordPress community regularly develops new themes and plugins, you want to have the strength of that community behind you.

Things to consider before you Migrate Ghost blogs to WordPress

Before you can assume that your website has completely moved to a new website platform, you need to take care of some specific elements. As part of this migration, the following elements will be removed from the system: Your blog posts from Ghost, subpages, images, and media the blog’s URL.

Even if you have never worked with a website platform before, you can do all of the above, but Ghost does not make it any easier. There are no ready-to-use tools to help you migrate. This is where you need to get creative yourself.

Do not worry, we will walk you through everything right here. To Migrate Ghost blogs to WordPress, your new server, you’ll need a working WordPress installation on your current server. Follow this WordPress installation guide if you need help.

Steps to Migrate Ghost blogs to WordPress:

As a starting point, let us take a look at your ghost blog posts.

There are two ways to Migrate Ghost blogs to WordPress: 

  • Either use Ghost’s export feature to create a JSON file, or 
  • Take your blog’s RSS feed and transfer it from Ghost to WordPress.

A) Migrate Ghost blogs to WordPress via JSON file:

Outsourcing your content is a great feature if you are using blogging software. All of your blog’s pages and posts are exported into a single JSON file when you use Ghost’s export feature. To use it in another Ghost instance or another application, simply import the file when it’s generated.

The JSON file format is supported by most blogging platforms, so transferring your content is easy. In this tutorial, we will take a look at Ghost’s export feature and show you how to use it. Whenever you are ready – let us get started.

Step 1: Log in to your Ghost Admin account. 

Firstly, log in to your Ghost Admin dashboard to access the export feature. To do this, open your preferred browser and type “/ghost” followed by your domain name. Take this for reference: ghost.hostarmadatutorials.com/ghost

Migrate Ghost blogs to WordPress

Step 2: Login and click the “Labs” link in the left sidebar.

Migrate Ghost blogs to WordPress

Clicking on it will take you to a page with several tools for managing your blog.

Step 3: Contents of Ghost can be exported.

The content can be exported to a JSON file using Ghost’s built-in tool. Log into your blog’s admin tool (e.g. [your blog]/Ghost), click Settings, Labs, and then look for the Export button. Under the heading “Migration Options” you will find the option “Export your content”, and this is what we want. A simple JSON file containing all the text and content of your posts will be created and downloaded.

Migrate Ghost blogs to WordPress

Step 4: Convert your JSON data.

If you want to Migrate Ghost blogs to WordPress with JSON, you must first get the export file from Ghost. After logging in, go to the Labs section in your Ghost user panel. Next to it, there will be a tab “Export your content”, click on that.

Migrate Ghost blogs to WordPress

Your JSON export file will be saved to your computer’s hard drive at a later time. For the WordPress import, you’ll first need to convert the file to a WordPress-compatible format. Unfortunately, the WordPress team does not provide official tools to help you do this.

Luckily, there are some top-notch programmers in the WordPress development community.

Just paste your JSON content into the Amayem website field, get the output from the other field, and save it as an XML file. Amayem makes it easy.

You can now use your WordPress dashboard to import the XML file you just downloaded. In the dashboard, go to Tools Import and then click Install WordPress Now in the section that appears. As a result of this action, a WordPress importer plugin will be installed. To begin importing the data, click the Run Importer button.

Migrate Ghost blogs to WordPress

Using the Upload File and Import option, navigate to your desktop and select the XML file you want to import.

Migrate Ghost blogs to WordPress

Your Ghost blog posts should appear on your WordPress website within a few seconds of importing from WordPress.

Step 5: Create a new ghost page in your web browser.

Many ghost site owners have pages as part of their online presence in addition to their blog posts. If that’s the case, you’ll probably want to switch to WordPress for those posts as well. Unfortunately, again, you are out of luck when it comes to finding a ready-to-use mechanism to make this happen. We will have to get our hands dirty and move pages by hand to make this happen.

Elementor is an additional tool you can use to accomplish this. Elementor is a free WordPress plugin that gives you a fully visual drag-and-drop page creation interface.

Step 6: Migrate your images from Ghost to WordPress.

Your text content has been successfully transferred while you Migrate Ghost blogs to WordPress. Now that your images have been imported, you can move on to the next step. To do this, we will use another new plugin, Auto Upload Images.

This plugin is easy to use: Whenever you save a blog post, it scans the post for image URLs and uploads any that are missing. In other words, it imports the images from your ghost site into WordPress.

Install the plugin and go to Settings Auto Upload Images to activate it. Do not bother doing anything else until you have clicked Save Changes. This plug-in will only work after you have saved a blog post.

That means we have to enable it somehow for it to work and scan our imported content. Go to the Posts section in your WordPress dashboard and check the box at the top of the page to select all posts:

Migrate Ghost blogs to WordPress
Select Edit from the dropdown menu Bulk Options, after clicking Bulk Options.

Click on the ‘Apply’ button. As a result, you will see a more comprehensive panel where you can simply click the Update button.

Migrate Ghost blogs to WordPress

The Auto Upload Images plugin will scan your posts and import all images when you do so.

Step 7: Set up a WordPress blog instead of a ghost blog.

When you are done, make sure that anyone trying to access your blog through Ghost is automatically redirected to your new WordPress site. Fortunately, your domain registrar can fix this with a simple change in settings. A domain registrar is the company you originally purchased the domain name from that now serves as the URL for your Ghost blog.

Your new WordPress website will run on the server you redirect the domain to. All you need to do is visit your registrar’s user panel, login, and set up the redirect. After the domain has been redirected at the registrar level, you need to make sure that the server hosting your WordPress website is ready to “receive” the domain name.

WordPress websites hosted on SiteGround, which we recommend, can be updated quickly. Follow the instructions provided here. If your site is hosted elsewhere, check your host’s website for similar instructions or contact their support team for help.

To Migrate Ghost blogs to WordPress follow these steps completely. To avoid confusion, keep in mind that these server and domain changes take up to 48 hours to take effect. So do not panic if you do not see your WordPress blog immediately after the change.

B) Migrate Ghost blog to WordPress via RSS:

To Migrate Ghost blog to WordPress, you’ll need our Feedzy plugin. “Feed to post” is a feature available in the Pro edition of the plugin. It allows you to import blog posts from the RSS feed of any website.

Feedzy is a WordPress plugin that can be installed like any other. Install Feedzy RSS and then go to Feedzy RSS Import Posts to use it.

Migrate Ghost blogs to WordPress

Enter the URL of the RSS feed from your Ghost blog in the box below. This is the URL you will find on most Ghost pages: https://YOURDOMAIN.com/rss/

On the following page, you need to select the following option:

Migrate Ghost blogs to WordPress

The next step is to associate each element of the feed with the appropriate database values in WordPress.

Migrate Ghost blogs to WordPress

You can now turn on the import. To start the import, return to the Feedzy panel in the WordPress dashboard and select Run Now. Just in few seconds, you can see something like this on your display :

Migrate Ghost blogs to WordPress

This means the import was successful. There’s no need to keep fetching new content, as everything has already been fetched. This way you can Migrate Ghost blogs to WordPress and should now be able to see all Ghost blog posts under the Posts menu in your WordPress dashboard.


WordPress has become a master of all arts in the world of content management systems. Compared to WordPress, Ghost is designed specifically for bloggers. Ghost is perfect for WordPress users who originally chose the platform for its blogging capabilities. But have since become overwhelmed by all the additional features that have now flooded the platform.

If you are starting with a blog and are looking for a simple blogging platform that will not break the budget, Ghost is an excellent choice. It’s hard to sit back and market Ghost as an alternative to WordPress because WordPress is your first choice every time you need more than just a blog.

I hope Migrate Ghost blogs to WordPress has gone well for you. Since you have joined the WordPress family, you may want to learn more about the platform and how to make the most of it. First, choose a theme (design) that you like and gives your blog a new look. Plugins are another feature that adds to the overall appeal of WordPress (small add-ons that extend the functionality of your WordPress website).


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